Developing an Engaging Marketing and Public Relation Strategy
DEVELOPING AN ENGAGING MARKETING AND PUBLIC RELATIONS STRATEGY
Venerdì 16 Marzo 2018 13:00 - 14:15
This panel will teach you the tactics needed to develop a marketing and PR strategy that works for YOUR organization.
Director of Wellness & Kohler Waters Spas
National Sales Manager
Nancy GRIFFIN, Principal, Contento Marketing
Nancy Griffin is Principal of Contento Marketing, a strategic marketing firm for spas and wellness brands. With 25 years of industry experience, her passion for spas was sparked while obtaining her Master’s Degree from Cornell University School of Hospitality Management. Committed to promoting the spa industry, she is a founding Advisory Board Member of the University of California Irvine Spa & Hospitality Management Program, and Director of the International Spa Association Media Events in New York and Beverly Hills. Griffin’s current venture is Bespoke, artful retail display solutions for spas and resorts.
Garrett MERSBERGER, Chairman, ISPA and Director of Wellness & Kohler Waters Spas, Kohler Co.
Garrett Mersberger has been in the Hospitality industry for over 16 years. Working for both Kohler Co. and ClubCorp, Mersberger has managed multiple businesses and gained extensive knowledge in the health, wellness and private club sectors of the Hospitality industry.
As Director of Wellness and Kohler Waters Spas, Mersberger oversees Kohler’s global portfolio of Spas as well as future expansion of additional Spas. Current locations include Kohler, Wisconsin; Green Bay, Wisconsin; Chicago, Illinois; and St. Andrews, Scotland.
The Kohler Waters Spa brand is known for its innovative hydrotherapy services, cutting edge Kohler Co. fixtures and faucets, and Five-Star customer service worldwide. Currently, the Kohler Waters Spa located in Kohler, Wisconsin is one of only 47 Five-Star spas in the world.
In addition to these roles, Mersberger serves on the International Spa Associations (ISPA) Board of Directors and currently serves as Chairman of the Board.
Todd SHAW, National Sales Manager, Technogym
Todd Shaw built his career accomplishments on those beliefs, that to succeed means leaving behind criticism and worry about criticism.
A global spa and fitness operations leader, Shaw serves as the Immediate Past Chairman of the International SPA Association, the organization for spa professionals around the world. A well-known and highly respected industry leader, Shaw has held progressively responsible ISPA roles since 2007, culminating in his election to the top leadership post serving in 2016 and 2017.
Shaw is known for his international leadership of world class multi-site resort, cruise line, and membership-based organizations. He has enjoyed nearly 20 years in an industry that celebrates life, fun, and the art of feeling good. He served as Director of Fitness, Tennis, and Spa at The Club at Las Campanas in Santa Fe, the only exclusive country club of its kind in New Mexico. As Corporate Director of Spa and Wellness at Capella Resorts and Auriga Spa in Mexico, Austria and Singapore, Shaw collaborated with Capella founder and former Ritz Carlton CEO Horst Schulze to implement branding strategies and train the teams to Ritz-Carlton Gold Standards, achieving the European Health & Spa Award - Best Destination Spa 2009.
He has previously served in spa and fitness management roles at Canyon Ranch Health Resorts in Tucson, Arizona; Renaissance Hotels - The Spa at the Del Monte in Rochester, New York; and Steiner Leisure, Ltd. – Mandara Spa in Miami, Florida, overseeing 12 international locations.
Shaw has spearheaded successful employee culture changes to deliver service standard excellence. His key leadership contributions made possible new facility openings and program expansion for cruise lines and resorts in Europe, Asia, Central America, and the US.
Shaw earned his Master of Business Administration from the University of Phoenix and his Bachelor of Science in Exercise and Sports Science from East Carolina University. He holds multiple industry certifications in Spa Supervision, Exercise and Fitness Instruction, Pool Operation, and Applied Functional Science.
Michael TOMPKINS, Partner, Hutchinson Consulting
A visionary leader in the luxury hospitality, healthcare, wellness, and spa industries, Michael G. Tompkins has led celebrated teams to success for over twenty years. Combining industry knowledge with a vast rolodex of industry peers and former colleagues, Michael has a rare ability to source expert candidates globally. Having held CEO positions with Miraval Resorts, Hilton Head Health, and PALM Health, Immediate Past Chairman of the International Spa Association (ISPA) and executive positions with Canyon Ranch Health Resorts, Michael credits his success in building executive management teams who excel in efficiency while building culture for guests and staff.